We are so excited to show you our newest fabric collection. But before we do, a little background about the collection. Remember this?
As some of you know, that is Authentic. Our very first fabric collection for Moda. I have a special place in my heart for that collection- and one special shelf at our office has the last stack of Authentic fat quarters known to man sitting on it. But we aren't going to actually use it. We are going to look at it forever.
Which leads me to Elementary. When we started designing, we knew we wanted something Authentic-like. Mostly because we get so many requests to do Authentic again. However, we really try to keep things fresh and we want each collection to have it's own identity. So we really couldn't do Authentic exactly the same.
What we did do was keep the black, cream and kraft colors. But we switched the green out for our current favorite color- the perfect blue. The result? Something that reminds me of Authentic, but with a little twist.
Meet Elementary. (For a larger view, just click on the picture).
The prints are school-themed, but not juvenille. The alphabet, rulers, math equations and calendars are things you would find in an Elementary school. They are, in fact, Elementary!
Here is a closer look at some of the prints in the three different colorways. First, the black and cream:
Next, the tans. Or I could be fancy and call it kraft. Or sand. Or biscuit. Whatever you call it, it is a color we haven't used in oh....5 years! When I put this stack together, I fell in love. I think I missed you tan. Or kraft. Or ecru.
Finally, the blues. Oh how I love this color. And, yes, I know that print with the text is upside down. But the wind is blowing soooooo hard today, so I'm thinking it's just fine. Meaning I'm not redoing the picture today. Or tomorrow.
I just thought of something. If only I could grab that stack of Authentic fat quaters and mix it in with Elementary- I would be in heaven. I could really go for the blue and green mixed together. But if I did that, I would be in some serious trouble. Then we couldn't look at it on the shelf. Oh well.
I wanted to show you one of my favorite prints in the collection. We love, love, love, the ombre trend and wanted to try just a little of that in this collection. We chose just one print. It is very subtle, but I think it looks so cool. Here it is in black:
Here is the entire collection again, with the colors all mixed up.
Now, the fun part. If you would like to win some Elementary fabric, just leave us a comment about the collection. Maybe your favorite print. Or colorway. Or if you prefer the blue in Elementary or the green in Authentic. We will choose a winner on Friday.
Elementary won't be in stores until August or September, but we did design some Elementary quilt labels.
And while you have to wait months for the fabric, the labels are available now on our etsy shop
Thanks for looking- we are back to Easter projects tomorrow!
OMG! Gorgeous. Remember Authentic very well. Darling collection. Shout out to the Sweetwater Gals!
Posted by: Brian | Tuesday, March 25, 2014 at 12:00 PM
LOVE the new range, but I've got to tell you the green in Authentic has my heart :-)
Cheers - Dawn
Posted by: Dawn Jones | Saturday, March 22, 2014 at 06:09 AM
I love the new fabric, and I like every color. I'm making a quilt for my son for Christmas though, and I need greens, whites and blacks, so of course my eyes go to every fabric in those colors.
Posted by: Cindy Dahlgren | Friday, March 21, 2014 at 11:35 PM
Oh soooo loving this new line! The blue is just wonderful. And Kraft....fabulous. Now to begin planning projects with it. I am an elementary teacher--this hits home!!!!
Posted by: Michelle H | Friday, March 21, 2014 at 10:51 PM
Elementary looks amazing. We are loving the blue and kraft and all the prints in the line. Twin cousins due in July, how cute will 2 matching baby quilts be in Elementary! Thanks for the chance to win and the inspiration.
Posted by: Kim | Friday, March 21, 2014 at 10:35 PM
OH MY GOODNESS!!! This has to be one of my new favorites! I love fabric with script/text and I love the colors. Can't wait until it is all available to purchase!
Posted by: Penny | Friday, March 21, 2014 at 06:03 PM
Beautiful fabric, I do prefer the green but that is because I am not much of a blue person, I do like the blue as well, Lorraine
Posted by: Lorraine Isaac | Friday, March 21, 2014 at 05:01 PM
I don't know how you did it, but I think you've read my mind!! This is exactly what I've been looking for to make a quilt for my daughter. Everything from the colors to the designs. She will love it and I already have the pattern picked out...so hurry up August/September so I can order it!!
Posted by: Annette | Friday, March 21, 2014 at 02:45 PM
I love the collection ans the blues are a shade that I am very partial too. Very lovely!!
Posted by: Sandy | Friday, March 21, 2014 at 09:21 AM
I LOVE this fabric.... it does remind me of the Authentic line. I still have a few scraps of it that I save for just the right project!
Posted by: Lorrie Moore | Friday, March 21, 2014 at 08:59 AM
Love the new fabric - how could anyone not! I love the print with all the different letters in different fonts. Can hardly wait to play with it! Thanks for the chance to win!
Posted by: Angela B. | Friday, March 21, 2014 at 08:48 AM
Oh how I love love love this collection!!! Really hoping this will be available in the Netherlands...this collection is a musthave! Love it all mixed up, it would really make a beautiful quilt for my little boy.
Posted by: Xandra van der Hoeven | Friday, March 21, 2014 at 07:01 AM
I love this collection. As a teacher,I am always looking for shchi related fabric. Can't wait until it is released.
Posted by: Chris brown | Friday, March 21, 2014 at 06:29 AM
These are great prints! I am totally drawn to blues and greens, so I love both collections, but this blue is really beautiful.
Posted by: Barbara | Friday, March 21, 2014 at 05:42 AM
I think I will have to go for the blue and tans! They are my favorite!
Posted by: Shar | Thursday, March 20, 2014 at 11:20 PM
Love this collection, especially the print with the letters, appeals to the teacher in me! Love the blue...but the Kraft is also very very nice...
Posted by: Meredith | Thursday, March 20, 2014 at 08:23 PM
Oh I love this collection! Especially the blue...it's beautiful!
Thank you so much for a chance to win!
Posted by: joanie | Thursday, March 20, 2014 at 06:34 PM
I must have the second fat quarter bundle of Authentic known to man and it sits, all bundled up, on my sewing desk where I look at it! I need to use it since now I know at least you'll have preserved one for posterity. Ha! I love that math figures print since I'm married to a mathematician.
Posted by: Kari | Thursday, March 20, 2014 at 06:16 PM
I love this new collection! The blue is perfect. I can't wait to get my hands on it.
Posted by: Kristen Sanderson | Thursday, March 20, 2014 at 03:22 PM
The blue colorway is my favorite:) Throwing some green in from authentic would be a great mix too!!
Posted by: Caroline | Thursday, March 20, 2014 at 03:21 PM
Elementary all the way! I like how well the neutrals play together with that fun pop of blue!
Posted by: Beth B. | Thursday, March 20, 2014 at 02:47 PM
I love the little leaves, in all colorways! I made my first quilt with your Reunion collection and have some road15 stored to make a quilt for my little boy, I just love your fabric designs!
Posted by: Hilde | Thursday, March 20, 2014 at 01:41 PM
Love this collection especially the soft blue. Great for making a teacher gift , book bag or laptop bag!
Posted by: Cleone | Thursday, March 20, 2014 at 01:37 PM
Love love the blues - a cross between robin eggs blue and a soft teal! Congrats on your new fabric line! Beth in AL
Posted by: Beth Carver | Thursday, March 20, 2014 at 01:25 PM
The mix of the colors is great. Your favorite would be one that I really like; it is gorgeous. What a wonderful collection.
Posted by: Debbie Klukas | Thursday, March 20, 2014 at 11:36 AM
Love this new fabric! Love the blues!
Posted by: Ginger | Thursday, March 20, 2014 at 10:32 AM
OH my goodness!! What fun fabric! LOVE it...especially the blue.
Posted by: Heidi | Thursday, March 20, 2014 at 10:19 AM
Another fun collection. I would still love to see a line that is like authentic to go with what little I have. Thanks for the your great talents and for the generous giveaway.
Posted by: Peggy W. | Thursday, March 20, 2014 at 09:41 AM
I love the colors mixed, so will pick the blue and kraft letters on black.
Posted by: Karen G | Thursday, March 20, 2014 at 08:19 AM
The math equations are my favorite, but the ombré print is a close second.
Posted by: Lynn | Thursday, March 20, 2014 at 07:55 AM
I don't think I'm ready to pick a fave color but the newsprint and ruler are my fave designs...but it all looks beautiful!
Posted by: Krislovesfabric | Thursday, March 20, 2014 at 07:37 AM
THIS is why you are my FAVORITE fabric line!!!! OMGoodness! Just finished a quilt last night with your beautiful Road 15 fabric! LOVE LOVE LOVE!
Posted by: Lana | Thursday, March 20, 2014 at 07:22 AM
Love the blue and the calendar print with the "30 days" rhyme! I'm still hoarding an Authentic charm pack myself...
Posted by: Ellen Ban | Thursday, March 20, 2014 at 06:51 AM
Oh my! This collection is immediately at the top of my must-have list! The colors are amazing together - and while I really like the green in Authentic, the BLUE is just so yummy! I'm always a sucker for text prints, and this is no exception! LOVE!!!!
Posted by: Mama Saree | Thursday, March 20, 2014 at 05:59 AM
I love the blue much better than the green. And the little leaf things are my favorite so far. The Ombre look is very interesting it would be great as a backing. Thanks Cynthia
Posted by: cynthia | Thursday, March 20, 2014 at 05:45 AM
what a gorgeous line, I love the colourway. I hae to say, I really like the blue in Elementary, such a pretty shade
Posted by: wendy | Thursday, March 20, 2014 at 05:12 AM
I love the text fabrics and that ombre print caught my eye right away. I do love your designs. Thanks for the chance to win some elementary goodness!
Posted by: Candace Dallas | Thursday, March 20, 2014 at 04:50 AM
I am not usually a blue person. Not in fabric or personality. But this fabric collection makes me want to say" Roses are red, this fabric is blue. I really do love it - oh please, me- Thank you:)"
Posted by: Tracy Pursley | Thursday, March 20, 2014 at 12:41 AM
Love it all, but I'm into the alphabet lately.
Posted by: Cindy Dahlgren | Wednesday, March 19, 2014 at 11:52 PM
Wonderful collection!!! i think I like the blues, but the tans are great too, and I love the leaf/sprout print and the scattered letters and the motifs on the ombre prints!! Hard to decide what I like best!!
Posted by: Helen Lebrett | Wednesday, March 19, 2014 at 11:52 PM
I love your new line. The colors are yummy. I can't wait to make a quilt with the new fabrics for my mother-in-law. She is a retired 4th grade teacher. She would love it especially the tans with blue.
Posted by: plus.google.com/107627264363083357273 | Wednesday, March 19, 2014 at 11:25 PM
Love the new line! Love it all! Can't wait to see the quilts and things you make with this line. Thanks for the chance to win!
Posted by: Jen | Wednesday, March 19, 2014 at 10:52 PM
Being the numbers nerd that I am, I totally LOVE the math equations prints! I still have a generous stash of Authentic, myself, and I just can't bring myself to cut into it. So sad, isn't it? One of these days....
Posted by: Teresa Block | Wednesday, March 19, 2014 at 10:39 PM
OH yummy, yummy, yummy! I have the full line of Authentic that I keep petting, waiting for the perfect pattern. But now I will have to get Elementary too! I'd love to mix the 2 lines.
Posted by: Patty | Wednesday, March 19, 2014 at 10:11 PM
I think I for sure like the blue better, and especially the fabric that looks like snowflakes.
Posted by: Deb | Wednesday, March 19, 2014 at 09:55 PM
This may be my new favorite. I always loved Authentic, but adding the blues (which is my favorite color) really makes me excited for the new line.
Posted by: Koye Hendrix | Wednesday, March 19, 2014 at 09:35 PM
That aqua-y blue is just sweeter than sweet. Already have projects in mind.
Posted by: Carol Gillen | Wednesday, March 19, 2014 at 09:14 PM
Oh my goodness, Elementary is divine. I am torn between the kraft and the blue colors as my favorite. Thank you for the chance to win!!
Posted by: Tami | Wednesday, March 19, 2014 at 08:58 PM
Sew perfect of color combos!!!Ombre is the best! Thanks for sharing.
Wanda
Posted by: wanda | Wednesday, March 19, 2014 at 08:25 PM
Oh fabric goodness! I love the tan/kraft/sand/ecru! It's a beautiful line.
Posted by: Alexis | Wednesday, March 19, 2014 at 08:21 PM